How to Create a Google Review Link and QR Code (Step by Step)

A direct Google review link is the single easiest way to get more reviews. Instead of telling customers to "search for us on Google," you hand them a link that opens the review box directly — already pointed at your business. Fewer steps, more reviews. Here's how to create one, turn it into a QR code, and put it to work.

What is a Google review link?

It's a URL that takes someone straight to the "Rate and review" screen for your business on Google. No searching, no scrolling — they tap, choose their stars, and write. You can share it as a link (text, email, a website button) or as a QR code in the real world.

Method 1: From your Google Business Profile (easiest)

If you've claimed your business on Google, you already have a short review link:

1. Sign in to your Google Business Profile (search your business name while signed in, or go to business.google.com).
2. Find the "Ask for reviews" or "Get more reviews" option.
3. Copy the short link Google gives you — it usually looks like https://g.page/r/XXXXXXXX/review.

That's your shareable review link. Save it somewhere you can find it again.

Method 2: Build it from your Place ID

If you can't find the short link — or you want a link you fully control — build one from your Place ID:

1. Open Google's Place ID Finder and search your business name and address.
2. Copy your Place ID (a string that looks like ChIJ...).
3. Drop it into this URL:

https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID

4. Open it on your phone to confirm it lands on your review screen.

Both methods end the same way: a link that opens the review box for your business.

How to turn your review link into a QR code

A QR code is just your link in scannable form — perfect for the counter, a receipt, or a table:

1. Open any QR code generator.
2. Paste your Google review link.
3. Download the QR code (choose SVG if you'll print it large, so it stays crisp).

A few tips that matter:

• Test it with two or three different phones before printing.
• Add a label like "Scan to review us on Google ⭐" so people know what it does.
• Keep it big and high-contrast — dark code on a light background, at least an inch wide in print.

Where to put your review link and QR code

The link only works if people see it at the right moment. Put it everywhere they're already paying attention:

• Table tents and counter cards — right where customers wait or pay
• Receipts — printed or emailed, with a short "How did we do?" line
• Packaging and stickers — on the bag, box, or invoice
• Email signatures — every email becomes a gentle ask
• Thank-you pages and SMS — send it right after a great experience
• Business cards — a QR code on the back

The mistake that kills conversions

Here's what most guides leave out: a bare link isn't enough. Once a customer taps through, they still hit Google's blank review box — and that's where most of them give up, because they don't know what to write.

The fix is to pair the link with a starting point: a prompt, a few example phrases, or a ready-made draft they can edit. Remove the blank-page problem and a lot more people finish.

Let PlzReviewUs handle all of it

Setting this up by hand works — but PlzReviewUs does the whole thing for you. Connect your business and you instantly get:

• A hosted review link and a downloadable QR code — no Place ID hunting required.
• A voice-first review page instead of a blank box: your customer taps the mic and says what they think — transcribed word for word, edited by them, posted by them in seconds.
• An embeddable testimonial widget to display reviews directly on your website.

That last part is the difference between a link people ignore and a link that actually fills your profile with genuine reviews.

Create your link the manual way if you like — or start free and let PlzReviewUs generate the link, the QR code, and the review widget itself.