Google Review Risk Checker
Seven questions, two minutes. Find out if the way you collect reviews is putting your Google profile at risk — before Google's filters decide for you.
Does a tool write the review text for your customers?
AI drafts, templates, or tap-to-select phrases that turn into a ready-made review.
The seven habits that get reviews deleted
Google removed hundreds of millions of policy-violating reviews in its recent enforcement sweeps, and the FTC's fake-review rule adds real fines. These are the habits its filters look for — each one is a question in the checker above:
1. Does a tool write the review text for your customers?
Google's policy requires reviews in the customer's own words. Machine-composed text leaves fingerprints — similar phrasing across many reviews — and Google removes them in sweeps, sometimes months later. The FTC's fake-review rule adds fines on top.
2. Do you offer anything in return for a review?
Incentivized reviews violate Google policy and the FTC rule. One public “review us for 10% off” sign can be reported by anyone — including a competitor.
3. Do you ask only customers you know are happy?
That's review gating — Google treats selective asking as manipulation, and an unnatural wall of perfect scores is itself a filter signal.
4. Do customers post reviews on a device in your store?
Dozens of reviews from one device on one network look like one person posting them all. Same-device reviews are filtered aggressively.
5. Do you send review requests in big batches?
A burst of requests creates a burst of reviews, and sudden spikes on a quiet profile look bought. Spike reviews are the first to vanish.
6. Does staff watch or help while customers post?
Pressured reviews aren't voluntary, and reviews posted on your premises share your network's signals — both make removal more likely.
7. Have you ever paid for reviews, or had friends and family post them?
The fastest route to a suspended profile. Google runs coordinated takedowns of purchased reviews, and the FTC rule carries fines per fake review.
The pattern behind all seven: Google wants reviews that are voluntary, in the customer's own words, from the customer's own device, arriving at a natural pace. That's exactly what PlzReviewUs is built to produce — read why we don't write reviews for your customers, or start free and collect reviews that survive.